December 2016. fresh five* premiumfood GmbH, the pioneer, specialist and market leader for premium organic frozen yogurt products in Germany, receives a growth capital investment by Q-Capital Ventures, an Austrian venture capital fund.
Our client, fresh five* premiumfood GmbH, Heilbronn, was founded by Lutz Haufe in 2011. The innovative food company stands for organic frozen yogurt that is entirely manufactured in Germany, using only natural ingredients in the production process, completely forgoing artificial colorings and preservatives. Frozen yogurt is a healthy and low in calories alternative to ice cream that has been a very popular food trend in the USA and is also enjoying growing popularity in the German-speaking market.
After introducing an organic frozen yogurt mix in 2011, fresh five* continuously improved its recipes and introduced two frozen yogurt ranges – one for the organic trade in 2012 (in cooperation with Germany’s largest Demeter dairy Schrozberger) and the traditional retail market under its own “kissyo” brand in 2013. In 2016, the company also introduced its own vegan ice cream product line under the “Carlotta” brand.
kissyo comes in five flavors and contains only 1.5% fat with the highest proportion of yogurt (up to 80%). Today, kissyo products are sold in more than 2,000 PoS with a growing penetration rate with German retailers such as EDEKA, REWE, real, Kaufland as well as in the convenience channel. Moreover, kissyo is available in foreign markets such as Austria, Italy, Finland, or in the Baltic states.
fresh five* received a growth capital investment by Q-Capital Ventures, an Austrian venture capital fund, providing financial support for its current growth strategy. The capital investment will allow the company to grow its marketing and distribution activities and hence exploit the market opportunities in the growing category for frozen yogurt both nationally and internationally.